ALL WRAPPED UP - ORIGINAL PITCH

This year is unique. There will be no holiday hustle and bustle; no cross-country flights and packed dinner tables. Things might look a little different, but we’re keeping the holiday spirit alive. As 2020 draws to a close, let’s take the time to recognize and appreciate our loved ones – no matter where in the world they are. This execution will look to signify alternative means of connection and togetherness, centering campaign imagery around the idea of sending love (and the gift of PUMA).

CAMPAIGN OVERVIEW:

 Imagery for this campaign will center its focus around the idea of sending love to one another, particularly in the form of gift-giving. We’ll keep things minimal, utilizing matte paper and an alternative color palette to distinguish this shoot from previous campaigns. Key propping elements will include paper-crafted party décor and matte paper gift wrap, along with larger-than-life ribbons and bows, paper rolls, and ripped cycs.