WILDERNESS TRAIL
WE ENGINEER BOURBON
Product descriptions to accompany the launch of Wilderness Trail’s newest line of offerings
Off-Premise Descriptions
HIGH RYE BOURBON
KEEP YOUR HEAD HELD HIGH
And keep your rye held, well, higher. We didn’t get into the business of bourbon-making to create a fine product. We did it to engineer a scientifically better, award-winning line of spirits that not only meet the standard, but push it to daring new heights.
RYE WHISKEY
TAKE IT WITH A GRAIN OF RYE
You better believe we meant it when we said that this rye is built different. In fact, it was engineered to be different – crafted from a custom bill to provide a broader balance of flavor, and offsetting the spice found in typical high ryes with something a little smoother. Because we like a bit of nuance in our spirit.
WHEATED BOURBON
WE’LL GIVE IT TO YOU STRAIGHT
We didn’t replace traditional rye with our signature wheated mashbill simply for the sake of it – we did it because it tastes better. It offers a softer flavor profile for a long, sweet finish and an ultimately superior product. But you’re always welcome to try it for yourself.
SMALL BATCH
BIG ON QUALITY, SMALL ON QUANTITY
Smaller batches mean more consistent flavor – and more consistent flavor means a consistently better product. Each small batch run is limited to no more than 20 barrels per batch, or, roughly, the result of one fermentation tank. Now that’s something to toast to.
ADDITIONAL HEADLINE OPTIONS:
SWEET MASH
KEEP IT SWEET
SWEET LIKE AMERICAN HONEY
WE HIT THE SWEET SPOT
SOUNDS LIKE SWEET TALK
THIS IS THE SWEET LIFE
WHEATED BOURBON
WE’LL GIVE IT TO YOU STRAIGHT
SCIENTIFICALLY BETTER BOURBON
AGAIN, WITH SPIRIT
THAT’S THE SPIRIT
IMPROVED WITH SCIENCE
RYE WHISKEY
AGAINST THE GRAIN
A GRAIN OF TRUTH
TAKE IT WITH A GRAIN OF RYE
GREAT GRAINS, BETTER RYE
THE BOURBON HIGH GROUND
We think it’s high time you’ve tried what all the fuss is about. For those simply unimpressed by the subtle spice of a traditional rye, may we present to you: High Rye Bourbon. Developed specifically with a high rye content in the mashbill, this little spirit gives way to a flavor profile full of oaky undertones and a hint of something sweet.
MORE THAN MEETS THE RYE
What’s a bourbon without a little nuance? We wouldn’t know, personally. Our Straight Rye Whiskey is engineered using a custom mashbill to offset the spice typically found in a high rye, offering a herbaceous flavor and a long, floral finish for a distinctly smooth taste.
SCIENTIFICALLY BETTER BOURBON
It’s not a point-of-view -- it’s a promise. Put simply, better processes make better bourbons. And yes, making bourbon at a lower barrel entry proof means that it’s more expensive to do, but it also means that we’re able to engineer a spirit with a softer profile for an unparalleled taste – and that seems like reason enough.
NOT THE MOST, JUST THE BEST
Our entire production process is controlled and overseen on-site. That’s 168 acres, 6 rickhouses, and roughly 100,00 barrels worth of small-batch craftsmanship; it’s what makes us unique, and what helps us to maintain the highest standards in the industry.
HIGH-RYE BOURBON
HIGH AND MIGHTY
THE BOURBON HIGH GROUND
WE’RE ON A HIGH (high rye, that is…)
IT’S HIGH TIME (you tried what all the fuss is about…)
KEEP YOUR HEAD HIGH (and your rye, higher..)
BOTTLED IN BOND
QUALITY IS OUR MIDDLE NAME
YOU’RE LOOKING AT THE HIGHEST STANDARD
KINDRED SPIRITS THINK ALIKE
KEEP YOUR STANDARDS HIGH
A HIGHER STANDARD IN BOURBON
SMALL BATCH
NOT THE MOST, JUST THE BEST
SMALLER IS BETTER
BIG ON QUALITY, SMALL ON QUANTITY
SMALL BATCH, BIG DEAL
BEST IN SMALL DOSES
WE SWEAT THE SMALL STUFF
A SMALL PRICE TO PAY (for big quality…)