IN FULL BLOOM
This isn’t your average garden party. Introducing the all-new Bouquet collection from PUMA. We drew inspiration from lush florals and bright blooms to give iconic silhouettes a flower-forward twist – perfect for a fresh, new look. Sporting a tonal pink and green color palette, graphic botanical prints, and hand-drawn logos, this collection of kicks is ready to come into bloom.
Creative Concept - Backyard Bedroom
This direction will bring our consumer into our wildest dreams. We will bring our bedroom scene outside, utilizing familiar furniture shapes and setups to create a fairy-inspired floral scene. Propping will include a literal bed of blossoming flowers, comfortably overgrown mossy chairs, and dressers bursting at the seams with tendrils and vines. We will capture our product laydowns in various areas of the ‘room’ that complement the colors and graphics of each design.
IMAGE OVERVIEW:
This collection gives our favorite kids’ silhouettes a flower-forward twist. Content capture will honor the playful nature of our product’s inspiration, drawing on notions of childlike whimsy to create lush, colorful, and almost dream-like imagery. Post-production treatments may include soft glows or fades, sunbursts, or shots of dust dancing in the light that speak to the fantasy of the collection. Shots will appear as though we’ve just stepped out of a dream.
