TOGETHER FOREVER - Creative Concept

At it’s core, Pride is simply about being together. It personifies a sense of community, fostering connections and interactions between family, friends, and strangers alike. It’s historical: Recognizing over half a century of labored strides toward equality — and entirely present in the world around us each and every day: Emboldening, celebrating, and supportive of love in every form.

This year’s Pride collection is intentional, deliberate. It’s more than just apparel and footwear — it embodies connection to those who love us, who bolster us, who stand behind us and make us feel most at home, regardless of distance or circumstance.

 ​This season’s campaign will highlight candid moments of interaction between our subjects in colorful and carefree spaces, where they are freely able to honor themselves completely. We will celebrate each individual’s self-expression, and encourage authenticity through styling and various levels of glam. 

IMAGE OVERVIEW:

For our images, we will focus on capturing the faces and expressions of our cast. These images will feel intimate and personal – as if we truly know each subject – for more powerful content and a closer connection between the collection’s message and our consumer. ​

For full-body or group shots, we will plan to maintain this connection between subject and consumer, and ask our models to maintain eye contact with the camera throughout the shoot.​

Throughout all images, we will focus on showcasing physical connection through various moments and types of interaction: Kissing, holding, touching hands, resting heads on shoulders, etc. to physically connect our subjects and highlight multiple forms of togetherness.