REALITY SHIFT
Like a dream come true. Step out of the everyday and into a whole new world with Hypnotize, an all-new collection of kicks and apparel from PUMA. Drawing inspiration from saturated neons and kaleidoscope visuals, designs offer a psychedelic twist on your favorite silhouettes, featuring graphic patterns and vibrant pops of color.
HYPNOTIZE - Creative Concept
Our direction will take things to an altered version of the real world, telling a story of a hypnotic state where things aren't always what they seem. We will shoot in-environment, capturing our images from low angles to further aid storytelling. Images will be altered in post to change small elements of the scene: The sky might appear a different color, portions of the image might appear blurred, or have a shiny, hazy effect layered atop. The result will be slightly distorted, and totally hypnotic.
VIDEO OVERVIEW:
Video will aim to make our viewers feel as though they've entered a hypnotic state. We will capture various types of fluid movements, motion, or dancing, using a kaleidoscope filter. Video treatment will utilize the same types of post effects as our still images to maintain visual cohesion.
